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LUXURYLODGE is a web based marketing initiative developed to:
- Identify the best of the world’s lodges and bring them together in cyberspace –no matter what hotel consortium affiliation they may have.
- Present potential ‘luxury lodge’ guests with a definitive collection of the world’s best lodges, lubricating the process by which these travel shoppers access comprehensive, accurate information upon which to make travel decisions.
LUXURYLODGE will highlight a new standard in Lodge Accommodation, awarded only to the world’s best providers of unique and personal vacation accommodation; a PLATINUM collection of the BEST OF THE BEST.
For this reason, participation in the LUXURYLODGE website is by invitation. LUXURYLODGE is conscious that in this dynamic area of business and marketing,offering quality products and value added ‘catches’ is simply no longer enough to attract the discerning traveller. Accommodation providers are compelled to render truly amazing customer experiences in order to differentiate themselves and capture customers’ mind share.
This awareness is at the heart of the LUXURYLODGE brand, acknowledging that, at this end of the market, excellence is a minimum standard. The ‘standout’ lodges represented by LUXURYLODGE will be those that surprise the guest with unexpected ‘experience’ bonuses; experiences that are more about positive emotions and recognition of the individual than thread count.
The LUXURYLODGE target audience is families and individuals with a total household income equal or superior to US$150,000, located anywhere in the world. These people are frequent internet users who have made on-line purchases in the last 12 months.
They also participate actively in their community and take recommendations from others they trust and respect. They have a social conscience, care about a pristine environment (and therefore vacation in it), and give weight to accommodation operators who recognise the importance of environmental conservation and lead by example.
The penetration of the web has redefined the way we sell our wares. No longer can any product or service be thought of as having a single market. We window shop and buy in the new age of UBER-NICHE, as the internet has divided society into thousands or even millions of markets made up of people drawn together by a common interest.
